Exercise 4.10

• Revise these sentences, using stronger verbs:

• The advantage of using color is that the document is more memorable.

• Customers who make payments by credit card will receive a 1% rebate on all purchases.

• When you make an evaluation of media buys, take into consideration the demographics of the group seeing the ad.

• We provide assistance to clients in the process of reaching a decision about the purchase of hardware and software.

• We maintain the belief that Web ads are a good investment.