Appendix C: Communicating Meaning

• Semantics: The Reader’s and Writer’s Roles

• Words ≠ Objects They Represent

• 1. Example: What’s the difference between an economic slump, a slow-down, a recession, and depression?

• 2. Example: Commercials advertising healthcare coverage or healthcare benefits that lead consumers to believe they’re purchasing insurance.

• 3. Support general statements with specific evidence and examples.

• 4. Check your own responses to ensure your decisions are based on valid arguments, not labels.