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GEB 3213 Syllabus
GEB 3213 Assignments
GEB 3213 Schedule
GEB 3213 Gradebook
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Instructor: Cathlena Martin
Email: cmartin@english.ufl.edu
Section: 3356
Office: Bryan 125b
Office Hours: Thursday 10-2 in the Image Lab in Rolfs
Hall
Mailbox: 4301 Turlington
Class Times: MW per 4 / lecture T
Class Room: Matherly 51
Class Website: http://www.clas.ufl.edu/users/cmartin
Class Gradebook: http://www.clas.ufl.edu/~cmartin/gradebook/
In business, where communication needs to be as clear as it is convincing,
mastering the principles of effective, efficient writing is essential.
GEB 3213 – Writing in Business is designed to teach business students
the fundamental written communication skills that will allow them to express
their ideas effectively and efficiently, preparing them for the demands
of the business workplace. This course focuses on three areas central
to professional writing in business: knowledge of the types of writing
central to business communication, mastery of the techniques for persuasive
argumentation, and understanding of the fundamentals of writing clearly,
specifically, and concisely.
The workplace-based writing assignments in this course ensure that students
learn professional communication principles within different organizational
contexts, as they work on assignments, cases, and projects drawn from
everyday business situations. The course emphasizes both internal and
external communication, as well as how to select style, formats, and approaches
appropriately according to context and audience. Assignments include e-mails,
memos, letters, resumes, and individual documents as well as team-written
reports.
Course Format
• Students attend one live lecture per week on the fundamentals
of business writing and stylistic principles. Lectures are held in Bryan
130 on Tuesdays during period 10.
• Teaching Assistants teach two writing-intensive workshops each
week on effective writing principles and strategies. During workshops,
students discuss assigned readings, complete in-class writing and other
exercises, critique sample documents and peers’ writing, and make
presentations.
Course Texts
We have selected Business and Administrative Communication, by
Kitty O. Locker, as our primary text. This is a very comprehensive business
textbook with good online support providing daily newsfeeds and useful
resource links. We have combined this into a custom text with Business
Writing CPR: 16 Principles for Writing Virtually Anything Effectively
written by our own Jane Douglas. Business Writing CPR uses new research
into neuroscience, cognition, and linguistics to provide writers with
the essential stylistic tools for mastering clear, efficient, and highly
effective writing.
Course Assignments
Students will analyze real-world scenarios to determine how and
why a document serves its purpose in the workplace, discover the role
of document design in information processing, and learn how to respond
efficiently to clients’ and colleagues’ needs. The assignments,
geared to both general and specialist audiences, provide practice in such
essential career skills as problem solving, time management, and oral
presentations.
Students complete multiple drafts of the following writing assignments:
• Good and bad news memos
• Resume
• Cover letter
• Persuasive memo
• Proposal memo
• Progress report
• Team report
• Power Point presentation
• Final assessment memo
Course Objectives
By the end of this course, students will know how to:
• Structure sentences, paragraphs, and documents for maximum impact
• Better comprehend their professional roles and the communication
tools needed in the business world
• Gear their writing towards a number of audiences, both internal
and external to the workplace
• Assess how a variety of written communication styles affect the
audience’s reception of ideas
• Deploy useful strategies for writing essential workplace documents
like memos, instructions, and reports
• Write collaboratively with teammates to produce a coherent and
professional report
• Write and revise for optimal concision and clarity.
Attendance and Participation
Students are expected to attend all lectures and writing workshops
because success in this course depends on intensive, continuous, and supervised
writing practice. Writing is a skill, which means that the more you practice
writing with guidance, the more your skills will improve. Because of the
incremental and cumulative effect of GEB 3213, if a student misses 6 workshop
sessions (for any reason), the student will be assigned a grade of E (failure)
for the course. In addition, quizzes, in-class writing, group work, peer
review and other in-class activities can not be made up.
Students are responsible for getting assignments in on their due dates.
Papers are due at the beginning of class on the assigned date, and students
must complete ALL assignments to pass the course. Students should complete
readings and assignments included in the syllabus by the class following
the assignment, unless otherwise indicated. Even with an excused absence,
students should make every attempt to turn assignments in on time.
Religious Holidays
A student needs to inform the faculty member of the religious observances
of his or her faith that will conflict with class attendance, with tests
or examinations, or with other class activities prior to the class or
occurrence of that test or activity. Because our students represent a
myriad of cultures and many faiths, the University of Florida is not able
to assure that scheduled academic activities do not conflict with the
holy days of all religious groups. We, therefore, rely on individual students
to make their need for an excused absence known in advance of the scheduled
activities.
Students, upon prior notification of their instructors, shall be excused
from class or other scheduled academic activity to observe a religious
holy day of their faith. Students shall not be penalized due to absence
from class or other scheduled academic activity because of religious observances.
Academic Honesty
As a University of Florida student, your performance is governed by the
UF Honor Code, available in its full form at http://www.reg.ufl.edu/01-02-catalog/student_life/.
The Honor Code requires Florida students to neither give nor receive unauthorized
aid in completing all assignments. Violations include cheating, plagiarism,
bribery, and misrepresentation, all defined in detail at http://www.dso.ufl.edu/judicial/honestybrochure.htm.
Plagiarism is the presentation of the words or ideas of another as one's
own. You would commit plagiarism by using, without crediting the source:
1. Any part of another person's essay, speech, or ideas (even if paraphrased
or expressed in your own words);
2. Any part of an article in a magazine, journal, newspaper, or any part
of a book, encyclopedia, CD, online internet page, etc.
Students with Physical Disabilities
The University of Florida complies with the Americans with Disabilities
Act. Students requesting classroom accommodation must first register with
the Dean of Students Office. The Dean of Students Office will provide
documentation to the student who must then provide this documentation
to the Instructor when requesting accommodation.
General Education Learning Outcomes
GEB 3213 satisfies General Education requirements for both Composition
(C) and Gordon Rule-Communication (E6). As a result, to fulfill the Composition
requirement, GEB 3213 offers instruction in how to write with maximum
clarity, organization, and efficiency, as well as how to adapt writing
to the demands of a variety of genres, contexts, and audiences. To satisfy
the E6 Gordon Rule requirement, GEB 3213 also requires students to complete
at least 6,000 words of evaluated writing during the semester.
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