In business, where communication needs to be as clear as it is convincing, 
          mastering the principles of effective, efficient writing is essential. 
          GEB 3213 – Writing in Business is designed to teach business students 
          the fundamental written communication skills that will allow them to 
          express their ideas effectively and efficiently, preparing them for 
          the demands of the business workplace. This course focuses on three 
          areas central to professional writing in business: knowledge of the 
          types of writing central to business communication, mastery of the techniques 
          for persuasive argumentation, and understanding of the fundamentals 
          of writing clearly, specifically, and concisely. 
        The workplace-based writing assignments in this course ensure that 
          students learn professional communication principles within different 
          organizational contexts, as they work on assignments, cases, and projects 
          drawn from everyday business situations. The course emphasizes both 
          internal and external communication, as well as how to select style, 
          formats, and approaches appropriately according to context and audience. 
          Assignments include e-mails, memos, letters, resumes, and individual 
          documents as well as team-written reports.